Updated on June 7, 2021
Social Media Marketing: Is Now the Right Time?
Social media optimization is the general use of various social media platforms and sites to promote an online product or service to an audience that usually does not have access to such media. Although digital marketing and e-marketing are now dominant in academic circles, social media marketing has slowly become more popular among researchers and practitioners. Social networking can significantly increase the exposure and brand awareness of online brands, especially for young audiences. Pure Haven Essentials help create brand loyalty from regular customers and those who may not use social media. It can also significantly boost sales since the customers do not need to reach out to other people for information. This also helps marketers follow up with customers and build a strong relationship that can lead to future business deals.
With a strong social media marketing strategy, companies can target their audience and ensure that only the right information is disseminated to their target audiences. The main advantage of social media marketing over traditional forms of marketing is that it can bring together a large audience that can be divided into different groups based on common interests, ideas, or opinions. Social media sites are fast emerging as major sources of information and communication for millions of users. These platforms are ideal platforms for companies to gain exposure and create brand awareness. They allow for prompt feedback and responses from the audience, thereby ensuring better product offers and customer loyalty. Therefore, the social media marketing strategy should address issues such as the type of content that should be disseminated, how the audience should be targeted, and whether the audience is likely to be receptive to promotional messages.
Several companies have researched the effectiveness of different social media marketing strategies. A study was conducted to determine whether the results provided by social media marketing websites can be duplicated using SMS. The study found that SMS could be more effective than social media marketing websites when reaching the target audience. Other factors noted in the study include the quality and type of content shared through SMS, the length of time users spend on the site, and the number of friends they have on the site. The study results also showed that SMS was more likely to be shared among friends than browsing.
There are several types of social media marketing trends that need to be monitored and observed. Among these trends are those that relate to content sharing. It has been noted that users share links and pictures on a higher basis than other platforms. Furthermore, a study has shown that Facebook continues to retain its position as the most popular social network in daily active users. It is also evident from this data that Facebook continues to attract a larger number of advertisers than other social network platforms.
Social media marketing trends that have been noted pertain to the use of text messages on mobile devices. A survey was conducted, and the results showed that a greater percentage of users are now sending text messages on their mobile phones than using email. This data has implications for companies looking to increase their market share due to this convenient marketing method. As a result of this trend, companies that have not yet adopted SMS marketing should begin to do so if they are serious about success.
Another trend that is gaining popularity is video marketing. It has been seen that companies who have an effective YouTube strategy can draw in a larger audience. The biggest advantage that this form of marketing has is its ability to reach a dispersed target audience in different areas. One can also send out messages more interactively and memorably compared to the traditional SMS.
A survey was conducted, and it showed that SMS had the highest bounce rate of all platforms tested. It is evident from this data that many companies have not taken advantage of this platform to promote their brand awareness. The marketers are making the mistake of assuming that many people will come to their websites or apps on these platforms. As a matter of fact, most of the users on these platforms are not even aware of the products and services that they could access.
Social media sites such as LinkedIn, Facebook, and Twitter are not just used for connecting with friends and family. In fact, they have become a great tool for businesses to promote themselves and gain exposure speedily. The best part about these sites is that you can stay connected with your current customers and new customers through message boards and discussion forums. So start planning for your next social media campaign today!